KUCHING: Universiti Malaysia Sarawak (Unimas) has high hopes of enhancing its prominence and visibility on a global scale.  In fact, establishing learning centres overseas is one of the institution’s targets under its Strategic Plan 2021-2025. In the Times Higher Education World University Rankings, Unimas ranks among the top 1,001 globally. It has also gained recognition as one of the top 201 universities in the world as per Times Higher Education University Impact Rankings. The university is determined to reach even greater heights. Unimas Global drives the academic institution’s endeavours of becoming a world-renowned university and plays a key role in Unimas’ event management, protocol, promotions, branding, and corporate relations activities.

In a recent interview with New Sarawak Tribune, Unimas Global director Assoc Prof Dr Shanti Faridah Salleh shared more on the university’s rebranding exercise as well as efforts to achieve the academic institution’s global visibility aspirations.

New Sarawak Tribune: Could you elaborate on Unimas Global and its rebranding exercise?

Shanti: Unimas Global is a hybrid responsibility centre established in 2017, whereby two different responsibility centres were merged, namely the corporate office and the international office. This is because if you are talking about going global ...